our partners

People gathering at a social event in a cozy indoor space decorated with bunting and artwork, with a dog sitting on the floor in the foreground.

winemakers

Brit Pop helps British winemakers connect with buyers in export markets through carefully curated pop-ups. We take the time to understand each market, identify the right audience, and create events that encourage real conversations rather than fleeting tastings and hasty business card handovers.

Our events provide a dynamic and informal space for both public and trade to experience your wines, going beyond trade halls and packed tasting rooms to offer a new environment for British wines to shine.

It’s a practical, focused way to build relationships, test new markets, and turn interest into long-term trade.

Several bottles of wine arranged on a bar counter with a wooden front panel. The bottles have different label designs, including one labeled 'Danbury Ridge' and one with a visible gold label. The background is a blurred view of shelves with glasses and bottles.

importers, distributors & wine professionals

We bring British wine to your cities, providing space for you to try a range of British wines. Through our partners at the Department for Business and Trade, we are able to provide support on importing wines from the UK, as well as insights and guidance on logistics.

Close-up of a person slicing vegetables on a kitchen counter, with various kitchen utensils and ingredients nearby.

chefs

We work with up-and-coming British chefs, particularly those either at sous-chef level or looking to open a restaurant, to provide opportunities for them to create British-inspired menus in cities around the world.

Several bottles of champagne in ice buckets on a wooden counter, with wine glasses and a wire rack in the foreground, in a cozy indoor setting.

partnerships

We work with small, medium, and large businesses and trade assocations to create concepts that spotlight British winemakers in their work. Whether you’re looking to have more British produce at an event you’re hosting, or looking to collaborate with British winemakers in a bespoke way, we organise and facilitate partnerships that make this happen.

Logo of the Department for Business & Trade with a black crest and black text on a white background.